Landing page not converting: what to check

When a landing page does not convert, the cause is usually traffic that does not match the page, a message that is unclear, or friction in the form.

Check in this order

1. Traffic match: does the ad or search query match the headline?
2. Clarity: can someone say what you sell after five seconds?
3. Action: is the next step obvious and low-effort?
4. Friction: form length, load time, mobile layout.
5. Proof: reviews, examples or guarantees near the call to action.

Where Fix-My-Design fits

Fix-My-Design is a one-time, $19 design and UX audit of a single URL. It runs a deterministic rule set against the fetched page, so every finding points to something on that page. The free preview shows the first three findings. There is no subscription.

It reviews one page. It is not user research and it is not a full-site audit, and a fix is not a promised conversion lift. Open Fix-My-Design or see pricing.